The Parmigiani Fleurier brand - a watch-making adventure that transcends the mundane - was created in Fleurier in 1996 and was guided by the passion of a man who remained faithful to the very essence of the watchmaker. Michel Parmigiani, master horologist, renowned restorer, and talented creator of mechanical time-keepers, dedicates his knowledge, which has been enriched by past and present teachings, to the benefit of the brand.
The Sandoz Family Foundation, who had tasked a young Michel Parmigiani to lead the restoration of their horological artifact collection, became interested in bringing Parmigiani's masterful work to the consumer market. In 1996, with the backing of the Sandoz Foundation, Parmigiani Fleurier was able to fit out its manufacturing workshops with the means to produce exceptionally high-quality goods. In less than 10 years, it achieved near complete vertical integration, and the industrial equipment deployed constitutes one of the rarest and most complete manufacturing workshops in Switzerland. The very essence of haute horology, such as attention to detail or the beauty of the embellishment of a simple or highly complicated movement, is the subject of great attention at Parmigiani Fleurier and is the reason for its international recognition.