{"product_id":"datejust-president-278278-yellow-gold-31mm","title":"Datejust President 278278 Yellow Gold President White Dial 31mm","description":"\u003cdiv class=\"mb-2 whitespace-pre-line last:mb-0\" data-sentry-component=\"P\" data-sentry-source-file=\"p.tsx\"\u003eThe Rolex Datejust 31, reference 278278, is an iconic ladies’ timepiece crafted in 18k yellow gold. Featuring a 31mm Oyster case, fluted bezel, and a President bracelet—synonymous with luxury and comfort—this model combines timeless elegance with robust engineering. The dial is available in a range of refined finishes, often set with diamond hour markers, and showcases the classic date window at 3 o’clock, enhanced by Rolex’s signature Cyclops lens. Powered by the automatic Caliber 2236 movement, the watch offers precision, reliability, and a 55-hour power reserve. The President bracelet, originally designed for the Day-Date, elevates the Datejust’s sophistication and wearability.\u003c\/div\u003e\n\u003cdiv class=\"mb-2 whitespace-pre-line last:mb-0\" data-sentry-component=\"P\" data-sentry-source-file=\"p.tsx\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"mb-2 whitespace-pre-line last:mb-0\" data-sentry-component=\"P\" data-sentry-source-file=\"p.tsx\"\u003e\n\u003cstrong\u003eHistory:\u003c\/strong\u003e\u003cbr\u003eIntroduced in 1945, the Rolex Datejust was the world’s first self-winding wristwatch to display the date through an aperture on the dial. The Datejust 31 is a modern evolution, designed to appeal to those seeking both elegance and everyday versatility in a slightly smaller size. The “President” bracelet, introduced in 1956 with the Day-Date, eventually became available on select Datejust models, including the 31mm reference 278278, further enhancing its prestige. The use of yellow gold underscores the model’s status as a symbol of achievement and refined taste. Today, the Datejust 31 President in yellow gold remains a favorite among discerning collectors and those who appreciate Rolex’s legacy of innovation and style.\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":51761448976568,"sku":"95502385","price":34000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/7918\/0984\/files\/DatejustPresident278278YellowGold31mm.webp?v=1756856785","url":"https:\/\/greenwichtimeluxuries.com\/products\/datejust-president-278278-yellow-gold-31mm","provider":"Greenwich Time","version":"1.0","type":"link"}