Pam 845 Sealand Florida Panther Purdey Collection

The Panerai watch company is a luxury watch manufacturer based in Florence, Italy. The company was founded in 1860 by Giovanni Panerai, and his grandson Guido Panerai expanded the business in the early 20th century. In 1915, Guido invented gun sights that were illuminated by a radium-226/zinc sulfide powder enclosed in small, hermetically sealed vessels. The company began supplying watches to the Royal Italian Navy in the 1930s, and the name "Radiomir" was derived from "radio mire," which is Italian for "radium sights." In 1993, the company was acquired by the Richemont Group.

Panerai is a leader in luxury watchmaking, with a wide range of watches, including mechanical and quartz watches. The company's watches are known for their precision engineering, high-quality construction, and distinctive design. Many models are limited edition or even one-of-a-kind pieces. Panerai watches are popular with celebrities and athletes, notably Sylvester Stallone and Arnold Schwarzenegger.