Submariner 40 Ref. 114060 "No Date"

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Rolex was founded in 1905 in London by Hans Wilsdorf and his brother-in-law, Alfred Davis. The company began as a modest endeavor, assembling watches from imported parts. However, Rolex soon grew into an internationally renowned brand through the great business strides that the young Hans made.

The Rolex name is inextricably linked to the ubiquity of the modern wristwatch, from humble beginnings to epitomizing achievement and prestige. The crown has transcended film, literature, fashion, culture, and history, worn by record-breakers, presidents, and fictional characters.